Koblevo Wine

A commercial for KOBLEVO — a modern Ukrainian wine brand.

This was one of those projects where, as a director, you really have to go all in. The idea was built around an intense flow of visuals, with multiple shots competing for your attention within just a few seconds.

The creative concept was inspired by something we all know very well — the endless scroll. That feeling of moving through social media, where the picture keeps changing, your attention keeps jumping, and every second gives you something new to discover. A kind of controlled visual chaos where every little detail has its purpose.

And that’s where the fun — and the challenge — really began. Sometimes, to create just one second of the final film, we had to shoot three, four, even five completely different setups.

So we built a whole bunch of sets and created a kaleidoscope of scenes, characters, details, and tiny stories happening all at once.

In the end, all those pieces came together into one fast, playful, slightly crazy visual world — an unconventional commercial for a modern Ukrainian wine that doesn’t really feel like being conventional either.